November 25th #shopsmall


“I learned that the richness of life is found in adventure. . . . It develops self-reliance and independence. Life then teems with excitement. There is stagnation only in security.” — William Orville Douglas

Our clients, friends at @DNTUlimit (pictured below) we met through Stand Up Paddle. We have done some great work together and love these two adventure seekers. They purchased RedCo Inflatable Sups from us as it fit there needs for work/life balance perfectly. We have so enjoyed watching there adventures with there Sups! (Thanks for sharing your adventures with all of us!)


Inflatbles have come a long way since they first hit the market. At first Christos and I added a few to the fleet but waited as we knew the industry had more then what was first put out. For the past 3-4 years the inflatable scene has grown tremendously along with their products. Our go to lines are RedCo and 360 Go Anywhere. Both lines are fantastic for so many different reasons! RedCo has an incredible full line up. (We are really digging the NEW colors too💜) They have also been a big supporter of my Sup Charity Event, Paddle For Plummer. If you missed the dragon board races, you missed out on way to much fun! The 360 brand is a small operation out of California with a heart of gold. The 360’s are perfect for your kids and your whole family. The size and shapes of the board make it so if you don’t want to just get a kids boards, you don’t have too! These are also super fun surf waves or ride rivers with. The 9’8 was our go to board for summer fun! (Lolo💛 Loved it too!)


With the holiday season right around the corner, we have made everything easy for the adventurer, mermaid and merman in your life. Or maybe you want to join in on all the awesomeness, well we have that covered too! If your anything like our friends @DNUlimit, then the ISups are a perfect option for you,(inflatable boards). Christos and I take them every time we get on a plane! And ladies, if your an over packer you can so use your board bag carrier for some extra whatever!!!!! ISups are also great if living space doesn’t have that much storage space. Our customers also love ISups for for a great board that really complainants the boating community. Easy to have on a boat, great for all your friends and family to use as well as have the kids pile onto!!!  IMG_3130    The board brands that we carry are:

RedCo IMG_3187.JPG

360 Go Anywhere IMG_0839








One IMG_3196.JPG


For the rest of our brands, products and goodies please visit our wesbsite:       

You can also shop right from the website in our online store, where you can view everything that we carry on the paddle boutique. Gift cards are available online as well.   If you can’t join us for #Shopsmall Saturday, November 25th, don’t worry! All the deals will be listed online for you this week to purchase on shop small Saturday. (See we told you we made it easy for you💁🏽🕺🏽👍🏾)

If you have caught what we like to call the “SupBug” and don’t just want to paddle in the summer with us….( I know we miss you all too!) We have been running workshops, day or overnight retreats near and far for “off season paddling” What does this mean🤔 paddling in the cold weather months here in New England, and it’s really magical. There’s seal sitings and a stillness of calming energy you simply must experience for yourself! When I used to ski every weekend, the most important thing for me was keeping my feet and hands warm, if those got cold I was done! Same for paddle, you just have to have the right gear!!!! We have a variety of options to fit each individuals needs and budget!

You do not want to miss the sugarplum sparkle that reflects off the  maginifent colors of the sky.  Mother Nature provides so many wonderful gifts for us to enjoy and experience that you don’t want to miss out on. Won’t you join us?

Our reccomended list for all season paddling (also makes great gifts💁🏽❄️🎁)

-Dry Bag (pack a snack!!!!)

-water packs

-Phone/water proof case


-full wet suit for winter paddle/surf

-Mary Jane wetsuit for more paddling (we will set you up with the right layors👍🏾)

-dry suit is (best for Sup paddling and technique)


-bottie socks (we have a few kinds we love)

-gloves (we have a few different to try)

-rash guard (and different ways to layor)

Additional options are various neoprene pants, shirts and jackets made for men and women. And here is some super sexy neoprene and goodies if I do say so myself🏄🏾‍♀️🕺🏽………..

(More on the website and at the boutique)

Boards, gear, goodies and Shop Small Saturday November 25th. We have so much love and gratitude for you all. Thank you for enjoying our products, programs and services. Your support, supports our little family and means the world to us! See you Saturday, 29 bridge street. (Shared space with our friends of Yoga Sakti)

Much Love and Aloha, Christos, Leah and Lolo💛


#ShopSmall Speicals:

-Used boards receive 30% of any paddle

-Paddles 10% off

-New board 10-25% off

-Various SUP Package Specials

-Youth Program early bird registration discounts  (see website/currently only for our Topsfield location)

-All Accessories discounts vary

-Gift card Specials


$50 (value $75)

$150 (value is $200)

$275 (value is $350)

$500 (value $600)

#tistheseason #liveitloveitsupit





November 25th #shopsmall

Fun-Fecta II, Paddle, Fly and Dine

We had so much fun with our day retreat to Portsmouth, New Hamphire that we called  Fun-Fecta that we added a second one! Now we know what you’re thinking, we had an Indian summer and now you couldn’t possibly dream about paddling. Well, if you walk, jog or are active during the winter, which so many of us are, then you might as well add this activity of all season paddling to your list of AWESOMENESS!

First let’s tell you a little about your day. We will paddle the Piscataqua river, which our drop in is in protected area to accommodate all levels of paddling and enjoy  a few miles of Fall Foliage from your paddle board. img_6438

If you can believe it the water is not freezing cold, yet. We haven’t even worn our booties! however we will have a few extra pairs available (limited sizes) or with your reservation we are offering 10% of your bootie purchase! Trust us, your going to want to paddle more once you experience “off season” paddling. In addition to your paddle adventure we will be taking a class with the magical and amazing Carrie. Her aerial yoga classes and workshops are something not to be missed! And the combination of paddle and aerial is truly an amazing day! img_3074


You have either always wanted to try these two awesome activities or you may be thinking these people are nuts hanging upside down and paddling at this time of year. However we will firmly tell you that you would be very very wrong and missing out on something really special that’s right in your own back yard! We choose Portsmouth for our adventure because you can have the best of both worlds. Either drive up and back for the day, or stay over and make it a mini weekend getaway. We also have offered the option to dine. After your amazing paddle and aerial yoga class you have the option to stay and head to downtown Portsmouth to enjoy a meal with your fellow adventurers. We hope you join us this Sunday, November 12th for an incredible day and a truly special experience!IMG_3362.jpgIMG_3298.jpg


We have partnered with and Yoga Sakti. To register for this adventure please visit the workshops tab @ 


See you soon

🍍what to  wear?Layers of wic-dry clothing  a change of warms cloths, a hat/beanie is always a great idea at this time of year

🍍towel, water



Fun-Fecta II, Paddle, Fly and Dine

Season is a changing……. 

As summer ends we want to take a minute to thank you ALL  for an incredible 7th season! Each year brings change, growth and endless excitement!!!


Our 2018 calendar is already quickly filling in! Sometimes I think to myself, since  I never got the chance to have or plan a wedding, that this is  what the universe had in store for me! (I’ll take it 🙏🏽🏄🏾‍♀️🌺)

Things come to us, all of us in different ways, we just have to be open to receive the gifts. Being open doesn’t always mean being ready either. I was having a day the other day and then I started working on my endless to do list🙄 What Evolved from that list was this collage of photos. I took a minute, teared up with so much overwhelming joy and gratitude. My bad day started to take a turn. Each one of these faces has helped shape and form SECS and man it has been one hell of a journey! So again we sincerely thank you for allowing us to continue to share our passion and stoke with all of you.

Along with filling in the 2018 Calendar year we have been working on some new projects to share with all of you to get excited about.

We had our first mini-retreat in Portsmouth NH. To say we all had a good time is an understatement. 

We have been asked to book a second one and are working on a date 👍🏾

Also in the calendar are 2 tropical island retreat destinations and a white water river adventure. So much aweomesness we can’t wait to share all of the details!

Our boutique style storefront has been getting some love through a little make-over and we are having an “All things Fall SUP” Workshop October 18th 4-9

Christos will be sharing and teaching about gear, must haves, tips and tricks, the works for all things fall for you all to paddle as much as you want!!! Just by joining us that day you will receive a 10% off shopping coupon.


Our boutique is shared space with Yoga Sakti at 29 Bridge Street, Salem Ma. (Rear entrance) not only can you shop, you can catch a class or maybe explore one of their many wellness treatments. All the more reason why this space was so perfect for us to call home. I teach fitness all year long, because there is no off season in our world and especially for the race team members of SECS.

My new non-summer fitness schedule has just been confirmed and you can catch a class with me:

Tuesday 630pm

Thursday 630pm

Saturday 845am

All of my classes are a $10 drop in rate, it’s best to sign up online @

However I NEVER say no if you just drop in!!!!

My NEW schedule starts October 17th as this Saturday we are traveling down to the Cape to paddle for Puerto Rico with a fellow mermaid🌺(I’m here tonight Thursday if you are in the mood for a good old fashion ass kicking🏋🏿‍♀️)

For me, it’s more than wearing lulu lemon, the right gear and posting pictures on social media. I literally am obsessed and 💕LOVE💕 motivating people to live a healthy active lifestyle hence #itsalifestyle.  I don’t preach about diets, the best and latest equipment or gear. I literally just want people to be active and empowered with knowledge. Get out there! Try a new class, fall paddling, winter paddling, join our amazing retreat opportunities, take an adventure or workshop with us! Step out of your comfort zone because season 8 is going to be even better!


Season is a changing……. 

Chasing Summer…… 

Hey there! 

Are you chasing summer like we are?! As our 7th season of summer 2017 comes to an end, Christos, me and lolo💛 are filling up that calendar with so we can continue so much awesomeness!!!!! Won’t you join us? 

🍍Oct 7th,  “Fun Fecta” Paddle, Fly and Dine with us in Portsmouth  Nh. Dining is optional and staying overnight is optional as well! Make it a day trip or stay the night, that’s up to you! But join us on our next  adventure exploring the Piscataqua River. We will be leaf peeping from our paddle board. Then head over to Aerial Yoga class to let it all go with The Fabulous Carrie. She will teach us to fly and experience yoga in perhaps a way that you may have never even thought possible. We are so excited to be teaming up with Carrie from and can’t wait for a day of paddle, flying and then…….. If your joining us to Dine,  We will hop back on our boards to paddle right on over to a fantastic sea food dinner at Sanders Lobster. 

All equipment is included. We recommend that you bring a change of cloths, layers, snacks and water. You can register for this fantastic day under workshops on 

🍍October 7th 1230pm-430pm 

Ever  wonder how or why we paddle all year long? Or are amazed at how many surfers paddle out with so much snow on the ground! (Ya I said it… snow 🙄) Well now you can learn how to paddle in off season weather!

 Sup isn’t just a summer sport, you just have to know how to paddle in the “off season” and we are going to teach you.  I don’t know about you, but one of my favorite parts of skiing is taking a hot tub after a long day of hitting the slopes and then having a contest of jumping in and out of the hot tub into the snow! So fun! Just because summer may be coming to end, doesn’t mean we put our boards away! Maybe our board shorts and bikinis but not our gear! You don’t put away your running sneakers and only run on the treadmill now do you🤔 Anyways Christos and I have put together an afternoon and evening for you to walk away feeling confident and ready to paddle all year long because Stand up paddle is not just for summer! If you want to get out on the water as much and as often as you can we have created an evening for you to learn all you need or want to know. We will share all of our knowledge, experience and expertise in paddling during the off season.  We will take the overwhelming feelings of simply just not knowing where to start and work with you to figure out what works best for your budget and the level of paddling you want to enjoy. We will cover topics such as clothing, gear, equipment, safety, all you need to know and more no matter what level paddler you are. Whether you rent or own your own board this workshop will be of value to you. Coupled with the fact by just coming to the workshop, you will Receive 15% off your order.
(We will be serving snacks and goodies too) 

🍍Rear entrance of 29 Bridge Street, Salem Ma. 

🍍October 11th 4pm-9pm  

How to register? This workshop is FREE! We have created a Facebook invite so if your on social media please let us know if you are coming or interested. 

You could send us an email: 

Or call/text 9788822109 

More retreats, events and news is on the way, season 8, 2018, here we come! 

Chasing Summer…… 

Sup Yoga 🙏🏽 written by Sup Yoga InstructorMolly Bedocs-Gring 

Paddleboard yoga is like that good, old fashion toy Spirograph. You put a round disc down, with all these mini little teeth/grooves to be your “frame”, then you put a circle inside of that, with all these little holes that have matching teeth/grooves. Then you pick up that that pen and put it into one of those tiny holes and start to go in circles. At first it looks like chaos, but you keep going around and around and around and around. In the end, you end up with a tiny little masterpiece. You are the same, beautiful Sup yoga people! You are that pen asking why am I swirling around? Am I holding the paddle right? What if I fall in? Am I going to get cold? Am I going to get a sunburn? Are my glasses going to fall off? Am I wearing the right thing? Am I doing this right? Am I doing that right? All these questions are just one tiny loop on that Spirograph! By the time you get to Shavasana, none of it will matter! And that is where you have created you own tiny masterpiece. In your own self! You are amazing, and beautiful! Shine on!



Sup Yoga 🙏🏽 written by Sup Yoga InstructorMolly Bedocs-Gring 

Finz Talk🏄


As the sport of SUP keeps on growing , it simply gets better and better and better!🎉 And so does the product! As the sport grows, and there is more product to choose from it can be hard to know the good from well the not so good. That’s why you have us😎Christos and I do our best to connecting you to the most current information. We product test everything, agree, disagree and believe it or not, that’s the best! See not all one size fits all. We  trial and error, travel, research, simple put,  we do our due dillagence. We try to keep it simple, just like the boutique storefront, boards, paddles, leashes, accessories, essentials, the must haves. Our research is endless, at times overwhelming, but its all so exciting because WE LOVE IT❤️. For us  A big part of our Stoke is the  SUP community.  Knowing  who to listen to and follow is key. Lots of cowboys out there pushing there own agenda, but hey that’s life right? There’s lessons in all of it🙏🏽 We have reached out to a few of our Trusted friends, colleagues and simply great humans to share with you  there take on Finz . We think you are going to dig it 🙌🏽

And yes we are always here to answer all your questions!   We love 💕 it! And will continue to  do our best to connect you with the  most current information and trusted sources.

If  you are just getting into the sport of SUP for fun, own a Rec board, maybe purchased your first race board or maybe you have been racing for a while. Wherever you are at,  You will definitely take something away from this read. I sure had a great time researching, learning and updating myself more on Finz. I might just even have to add a new one or 2 to my own collection.

(A few of Leah’s Finz)

Some of my colleagues and friends sent in videos, photos and some wrote a few words. Enjoy!

At  the end of the day #SupIsForEveryone, this is a new hashtag that caught my eye while fin talking with Jermaine Vaine. Thanks for the awsome hashtag and here is a few of his highlights on fin talk.

Thanks Jeremy🙌🏽
Terence O’Malley:

Fins and you

“Picking a fin for a standup paddle board is pretty difficult due to all the variables and what each fin design gives you in return. Having the correct fin could be the difference of finishing on the podium or fighting to stay dry. This is why there are multiple fin companies and each company having many different designs and styles. One of the leading innovators and designers is Larry Allison who does great tutorials on fin design and fin placement. With each race fin being between $50 and $100, this makes having multiple fins an added cost to the sport.

Fins are not unique to SUP. In fact, most watercrafts have some version of this. A sailboat for example has a keel, dagger board/center board beneath the boat to help the boat track straight. The wind would push a sailboat sideways if it didn’t have a keel but with one, it converts the sideways motion from the wind into forward motion. This is the very rudimentary aspect of what a keel of a sailboat does. It goes to say if you paddle without a fin, you will quickly find out that you will have to switch sides after each stroke to be able to paddle straight. Once you add the fin to the SUP, the water running along the fin converts the energy out the back of the board.

Each fin has four dimensions and knowing what each does will help you out:

Height will have a direct relation to the surface area. More surface area better tracking and stability.
The base width, just like the height will have a direct relation to the surface area. A wider base will track better and narrower base will pivot easier.

The rake of a fin is how far back does a fin exceed pass the end of the base. This is one of the most critical elements dictating fin performance. More rake will help the performance and turning ability. Having less rake will provide you to pivot easier(buoy turns) and more called a downwind fin. Having less rake may increase drag and the chances of snagging seaweed and other unwanted objects.

The last dimension is area, which is the overall surface area of the fin. If the fin has more surface area then you may see increased stability.

Different fin designs are specific for certain conditions. Some fins are made for flat water, others for downwind or open ocean paddling. Knowing which fin design to pick and for which race might be intimidating. Let’s break it down.

Starting with stability, depending on the size and shape of the fin your board might be more or less stable. A fin helps in what’s called transverse stability. Transverse stability is the left and right rolling of the board. Having more surface area under the water line will increase the transverse stability, which will aid to slow the rolling motion of the board. The fin that best shows this is Triangle Fin from Future Fin. The wide base will keep the board tracking straight, and the height, which acts as a righting arm to help with stability. The wide base and height will have an increase surface area, which means added stability. The downside of having more surface area or a larger fin is the increase in drag and decrease in the ability to maneuver. But the fin shown below is a great all around fin for a paddler. The fin is also available in different heights to fit your paddling abilities

Another fin design is an upright concept or less rake. This design is best for pivoting or paddling in a down winder. This fin shown is called the Hawaii Down Winder by Future Fins. When the fin has less rake, it may be subject to more drag and snagging unwanted floating debris like seaweed. The downwind style fin is a more agile fin, which will help with keeping the tail of the board loose. Having a loose tail will help to adapt to ocean conditions in a downwind situation. While paddling in a downwinder, you will have to change direction to the left and right to be able to catch each bump. But having a fin that is more agile will reduce stability in most cases.

So now take a wide base for tracking purposes, a short height to reduce drag but an increase rake to increase the agility and performance. With that combination you get what Future fins calls a Carbon Keel. You see more experienced paddlers using it due the possible decrease of stability. With a shorter height of the fin, a larger or taller paddler will feel a difference. A tall person has an elevated center of gravity compared to a shorter person. With a higher center of gravity you’ll feel an advantage of having a longer fin. The advantages of this fin is that it allows the water flow be closer to the board which will increase the speed. The increase of speed is from directing the flow of the water out the back of the board more efficiently.

Over the years, the trend in board design is that they are getting narrower and narrower. With a narrow board comes the inherent stability issues but also increases speed. Board and Fin designers are working on how to make a board more stable without sacrificing speed. One popular addition is a forward fin or foil just forward of your standing area. The fin does not have to be large for you to notice a difference. The extra fin will help in tracking and traverse stability of the board. With having a forward fin on a wider board then you can reduce the size of your fin on the tail. The two-fin set up has been popular with the unlimited SUP’s because its helps keeping a 18 foot board straight.

I touched upon three styles of fins, which I hope gives up a general sense of how complex the fin design is. If there were a perfect fin for all conditions, then the pick would be easy. A little about my racing setup- Majority of the 2016 race season I paddled a 24.5 inch wide race board by Speedboard USA. My two fins were the Triangle Fin and the Keel Fin both from future fins. I am not endorsed by future fins but I do like their product. My last race of the season I experimented with a fin forward of the standing area on a 21 inch wide board. I did see increase stability while the forward fin was installed. I am looking forward to what the future of the sport holds and how it will evolve.”

-Terence O’Malley

(You know your biting at the bullet right now to go play with some new rigs😊)

Here’s a great clip, sent to me by our Starboard Badass Rep, Tony Weaver.


Here’s a few words by Cape Cod Sup Girl aka Miclle Currier.

When I head out on the water for SUP training I always make sure I have the right equipment to help improve my paddling and that includes the right fin. For training and racing I have a TIGER v2 Pro Carbon SUP Race Fin. This Fin was designed by the Black Project team located in Maui, Hawaii and headed by founder and owner Chris Freeman. This fin is ideal as it handles all types of water conditions from flat water to crushing it through the surf. The TIGER makes practicing buoying turns with ease and the light weight structure reduces drag when working on increasing speed for racing. For a downwinder and open ocean training, my go to fin for these conditions is the MALIKO v2 Pro Carbon SUP Race Fin, another Fin from the Black Project out of Maui, Hawaii. This fin requires less correcting during a downwinder and provides extra stability during an open session through choppy waters. Both fins perform very well under all water conditions and also look pretty good on my board. I am pretty stoked for the race season as a team rider for Black Project as I will be able to show what these fins can really do.

See you on the water









Finz Talk🏄

🌸Happy Anniversary🌸 

​​🍍Tost 🍍

I wanted to take a minute to say thank you. Thank you for challenging me everyday

Thank you for not always agreeing with me just because I’m your wife 

Thank you for making me a better person and continuing to bring out the best in each other 

Thank you for believing in us and supporting one anther in whatever life throws our way

Thank you for creating our own life, our own adventure and letting go of that invisible person who wrote the invisible book of because….. (if anyone knows this made up person, give them my number I’d like to book a meeting with them) 

Thank you for always making sure no one steals my sparkle 

Thank  you most of all for loving me with you all Whole  heart

Thank you for being my best friend, to me thats everything and more then enough. 

All though Mexico was in our hearts 💕 for our 3 year wedding anniversary, we made the best of it, because that is what we do. We hit the gym, our happy place , and got to spend some real quality time together. With our demanding work schedules, that was a huge gift. People where very concerned about what we were doing, it made us giggle. Realistically we don’t need a special day to celebrate because we do our best to celebrate daily!  I’m not a writer, nor do I claim to be but , Our businesses has provided us with a platform to do just that! We respect this gift and do our best to utilize as a positive and authentic outlet. Recently,  One of our staff said to us, “You guys are like the best of friends, that’s really cool and how it should be” ……..

That warmed my heart and when I shared it with Christos, it brought the biggest smile to his face.  Hearing this couldn’t have come at a better time for us. It took  the sting out of not being able to book Mexico, and was a great reminder of who and what we are. Such a gift,  Who we are , what we do and how Our work reaches and touches  people in a way that is greater then us. It is bigger then we could have every dreamed. Such a gift that we truly, deeply treasure. Social media has a way of being your highlight real. I’ve had some time to think about this because Christos and I are extremly aware of the responsibilty when it comes to social media. We try to be as authentic as possible, share and fight for what we believe in with constant vibes of positive energy and encouramgemt. Let’s face it everyday is not sunshine, rainbows and unicorns. So we do our best, to portray our autheic selfs. Christos and I believe in doing what serves you, in doing what feels good, and spreading, what we call Stoke or #goodjuju with anyone. Life is short, life is hard, life is full of ups, downs and surprises. We choose love and being the best we can be. We want to celebrare life, do some good and be happy.  We share our truth and it’s not always rainbows, or even appropriate for some of of you. But hey it’s our Truth. Social media isn’t a place to our  dirty laundry , but it’s also a place to where you can stay in your truth. We learn from our mistakes our failures and our success everyday. No one is perfect, all we can say is we do our best personally and professionally. 

Thank you Christos and all of you for being a part of our jorunery. Sup East Coast Style, started with passion, love, a lot of haters, a lot of challenges, but because of all you we are able to share our love of life and paddle. Our business reflects so much of who we are. It is made up of our blood, sweat, tears and a whole lot of love. Thank you. Thank you. Thank you. 
To the most important person of it all….. Christos, Thank you, for being a good human and my human. 

I love you, 😘❤️ 


🙏🏽Ps we will still get away, promise 🏄 but that’s what we do best, make it happen 🙌🏽

🌸Happy Anniversary🌸